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Houston Astros Stay Strong in Offseason with Mobile App
With the help of technology, the Houston Astros are tracking their off-season workout progress through an app with content curated by Astros strength and conditioning coach Jake Beiting, Minor League...
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Glasgow 2014 Using Social Media To Help “Take People On Our Journey”, Says...
Glasgow 2014 chief executive David Grevemberg believes that the effective use of social and digital media has been one of the main drivers behind the high ticket sales reported by organizers. He...
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15 People Worth Following On Twitter
Social media such as Facebook and Twitter are changing the landscape of communication. You no longer need an expensive marketing campaign with targeted press releases to get out your message to...
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International Olympic TV Network?
Peter Ueberroth cannot help but feel the irony in new International Olympic Committee president Thomas Bach’s expressed intention to explore the idea of having the IOC form its own television network....
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NBC Olympics Coverage in Sochi Record-setting
With nearly 1,600 hours of coverage from the Sochi Olympics, NBC Universial will set a Winter Games record, according to an announcement by NBC Olympics. NBC reports it that the biggest Winter Olympics...
View ArticleNike reports net income up by 5 percent
Nike reports its net income rose 5 percent to 698 million US$ from 662 million for the final quarter ended May 31 as strong gross margin and sales growth offset heavy World Cup spending. The world...
View ArticleIntroducing endurance sports to digital advertising
As triathletes, one professionally in the past and the other because she’s clearly a glutton for torture in her free time, Holden Comeau and Jayme Anne Goldberg have an informed perspective on...
View ArticleAdidas reduces 2014 income outlook by 26 percent
Plagued by sagging sales in its TaylorMade-Adidas Golf unit and troubles in Russia caused by the political and socio-economic tensions there, the German Adidas Ag sportswear group has reduced its...
View ArticleSwimming-pool operators turn to ultraviolet light as sanitizer
Public swimming pools are increasingly turning to ultraviolet light to kill bacteria and other pathogens that chlorine doesn’t always catch. Sanitizing pool water with UV has become the standard for...
View ArticleFAW-Volkswagen car manufacturer announces official sponsorship of Chinese...
The FAW-Volkswagen car manufacturer has entered a pivotal position across the flagship properties in Chinese basketball, according to an agreement orchestrated by the Swiss Infront Sports & Media...
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Statcast Arrives, Offering Way to Quantify Nearly Every Move in Game
Which outfielders take the most efficient routes to a fly ball? Which pitcher’s curveball has the highest spin rate? Which batter has the fastest speed to first base? Major League Baseball believes it...
View ArticleSuffering from CTE, Former NFL Players Turn to Stem Cells
The first time he tried to recruit Tony Dorsett, Jackie Sherrill barely could get in the same room with him. It was the early 1970s. Dorsett, a high school running back in Pennsylvania, was being...
View ArticleTechnology and science have replaced administrators as best means of...
A festive season of football and winter World Cups turned our attention briefly to sporting action this weekend before tainted normality resumed in the shape of a fresh glut of Sepp Blatter and Hein...
View ArticleSchool Officials Back Crumb Rubber Despite Concerns
When Elssa Green took her grandchildren to play at the A.W. Cox Middle School playground, something seemed off. “My first reaction was wondering what smelled so strange,” Green said. “It was like...
View ArticleUS Paralmypics launch American Development Model to help athletes reach full...
US Paralympics has launched an American Development Model (ADM) for Paralympic Sport which aims to help athletes reach their full potential. The five-stage model has been designed with the aim of...
View ArticleUCI seize bike due to suspicion of “technological fraud”
The International Cycling Union (UCI) has confirmed that a bike has been detained at the Cyclo-cross World Championships due to suspicion of “technological fraud”. Checks for illegal modifications to...
View ArticleFake Lottery Wins and “Magic Pill” Offer Among Online Scams Connected to Rio...
A new report is warning of the growing risk of viruses and scams associated with the Rio 2016 Olympic Games. According to cybersecurity firm Kaspersky Lab, scammers have been active since early 2015....
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Gymnastics at Tokyo 2020 Could Feature Fully-Automated Scoring
Technology giants Fujitsu have teamed up with the Japan Gymnastics Association (JGA) to conduct research into potentially using robots to help with scoring in the sport which could then appear at the...
View ArticleGambling on a Merger?
It doesn’t seem all that long ago when FanDuel and DraftKings were spending a good chunk of cash on television commercials urging people to play daily fantasy sports which the companies claimed were...
View ArticleBrazil to Provide Condoms During Olympics
In the push meant to encourage safe sex and also defend the Amazon rain forest, Brazil’s government will hand out 9 million condoms for free around Rio de Janeiro during the Olympics in August. Rio’s...
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